Cosmetics that care for your hair, respect diversity, and value the ingredients of our land.
Elusive was founded with the dream of becoming a cosmetics brand capable of changing the way people connect with their hair.
To achieve this, we developed a formula enriched with active ingredients such as clay, coconut triglycerides, and natural fruit extracts like Pitaya, Hibiscus, Bacuri butter, and Calendula — all focused on celebrating every hair type.
Every hair has its own story, and each stage deserves special care. That’s why we created three complete product lines, combining natural ingredients and high-performance technology to meet different profiles, needs, and moments.
Created for professional use, the Essential Line delivers visible results from the very first application. With anti-volume technology and natural Amazonian actives, it provides smoother, more controlled, and healthier hair — all without formaldehyde, without damage, and with long-lasting results.
Inspired by the natural beauty of Brazilian flowers and fruits, the Flora Line is perfect for everyday use. Its botanical and organic actives promote vitality, softness, and movement for all hair types — with a gentle fragrance and a captivating sensory touch.
The Curls Line enhances the natural curl of wavy and coily hair, providing deep care, lightweight texture, and long-lasting definition. Enriched with oils, butters, and plant extracts, it treats hair with both gentleness and strength, respecting your unique identity.
At Elusive, we believe that caring for your hair goes far beyond following trends or fitting into standards. It’s about looking in the mirror and recognizing your story, your texture, your truth.
We create formulas with soul: natural ingredients, smart technology, and purpose in every drop. Our products aren’t meant to change who you are — they’re designed to reveal what’s always been there: strength, beauty, and authenticity.
At Elusive, every product is designed to enhance your natural beauty, respecting the diversity of hair types while combining technology with plant-based ingredients. We don’t create generic formulas — we create transformative experiences.
Curly, straight, coily, wavy, or transitioning — our products are designed for every texture.
Conscious choices across the entire chain: from formula to packaging.
We respect animals and the planet. None of our products are tested on animals.
At Elusive, we don’t just create products — we create hair experiences that respect health, natural beauty, and your time. Our exclusive formula was developed to deliver visible results with lightness, safety, and efficiency. Discover what makes our treatments truly unique:
Safe formula, free from formaldehyde and harsh chemicals.
Hair with incredible shine, lightness, and natural movement.
Visible results in just 20 minutes of application.
Yields 8 to 10 applications per package.
Suitable for any hair type or texture.
Safe for blond, gray, and dark hair.
Straightens, aligns strands, and reduces frizz gently.
Controls volume without weighing down or losing curl definition.
